SEO is dead, so Andrew reframes the whole question: communication is how we love our neighbor, which means choosing the right medium. The hosts work through email, group texts, church apps like Planning Center, a Google Voice text ministry, and the new robots.txt era of search.
Crossway gave the show permission to play a whole chapter of Andrew Wilson’s Remaking the World, “Machines: Becoming Industrialized,” read by the author himself. All three hosts then respond: whether the AI moment is a second Industrial Revolution or what Joel would rather call an autonomy revolution, why Austin thinks the internet is still the closer analogy, why the Luddite comparison turns dark around data centers, and what the invention of marketing did to who gets to speak in a church.
Andrew and Joel sit down with Scott Hurst, a self-described 'average' Toronto pastor, to hear how the AI conversation actually sounds between pastors. Less 'should AI write your sermon' (nobody is) and more rental agreements, meeting minutes, the capacity for mystery, and the pain points a shepherd should never automate away.